The wedding industry has always been competitive, but in 2025, couples are making decisions differently than they did even five years ago. Instead of relying on word-of-mouth or bridal shows, today’s engaged couples start their search online—whether through Google, social media, or even AI tools like ChatGPT.
For wedding vendors, this shift means one thing: your online presence is the key to growth. If you want to book more clients, you need to show up where couples are searching, build trust through digital touchpoints, and make it easy for them to connect with you.
This guide breaks down the best strategies wedding vendors can use to attract more clients online in 2025.