With her viral lead-up videos, the RichTok star Becca Bloom turned her Lake Como wedding into a must-see event for millions.
The TikTok star Becca Bloom officially secured her place in the summer wedding hall of fame with a lavish multiday celebration on Lake Como in Italy, chronicled in a robust Vogue feature.
Her nuptials joined this season’s most talked-about spectacles, from the opulent Venice wedding of Jeff Bezos and Lauren Sánchez, to the star-studded Hamptons wedding of Alex Soros and Huma Abedin, to the grand English countryside wedding of Eve Jobs and Harry Charles.
But unlike the A-listers, social media influencers brought their followers along for the wedding preparations — and in some cases the ceremony. Some are calling it a new kind of “royal wedding.”
Becca Bloom, a 27-year-old influencer whose real name is Rebecca Ma, according to a profile in The Wall Street Journal, began posting on TikTok in January and now has more than four million followers on the platform and nearly two million on Instagram.
Ms. Ma, known as the “Queen of RichTok,” has built an audience around luxury content. Her fans, as one creator said, seem to admire her as an example of “rich people who rich right.”
According to The Journal, her parents founded Camelot Information Systems, an I.T. services company with a headquarters in China. Ms. Ma started several business ventures as a teenager. She attended high school in Atherton, Calif., and went on to graduate from the University of Southern California. She now works in financial technology.
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