Kristin Shockley, an event designer who specializes in maximalist décor, is determined to make the absolute most of your nuptials.
Overgrown botanicals or miniature jeweled crowns; faux-taxidermy birds; and small bust sculptures hidden like Easter eggs within lush, floral centerpieces are just a few of the design choices that have made Kristin Shockley’s signature maximalist aesthetic hold steadfast through trends in minimalist wedding décor.
“I think with the evolution of weddings in the past 10 years, and how social media has come into play, people care about décor now more than ever,” said Ms. Shockley, the founder and owner of Lustre Theory, an event styling and design studio based in Norfolk, Va. Ms. Shockley, 40, founded her company after 15 years spent working in marketing and graphic design.
In addition to working with couples, with fees starting at $10,000, Ms. Shockley has styled photoshoots, events, runway shows for the brands and campaigns for bridal fashion designers like Monique Lhuillier, Anne Barge, Rami Al Ali and tabletop brands Maison de Carine and Herend.
Ms. Shockley gave us a peek into her creative process. This interview has been lightly edited for length.
How is your work as an event designer different from that of an event planner, and how do you two work together?
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