Scaling a wedding business in 2025 is both exciting and challenging. The industry has bounced back stronger than ever, with more couples investing in personalized experiences, but the competition among vendors has never been higher. To thrive, vendors need to be intentional about where they spend their time and marketing dollars. Some strategies are working better than ever, while others are quickly losing relevance. Here’s a breakdown of what’s driving real growth—and what’s holding businesses back.
